Vintage illustrated coastal landscape with directional billboards

Absolute Media

ABSOLUTE MEDIA

BRAND / POSITIONING / MARKETING

Vintage illustrated coastal landscape with directional billboards

Absolute Media

ABSOLUTE MEDIA

BRAND / POSITIONING / MARKETING

How I work.

How I work.

01 — AUDIT

Understand the business, category, customer, competition and experience.

Understand the business, category, customer, competition and experience.

02 — POSITION

Find the difference worth building the brand around.

Find the difference worth building the brand around.

03 — BUILD

Turn the position into marketing people can understand, experience and choose.

Turn the position into marketing people can understand, experience and choose.

Editorial image

Perhaps we should talk.

Perhaps we should talk.

If you’re building something new, repositioning something established, or have a marketing problem that isn’t quite adding up, tell me about it.

If you’re building something new, repositioning something established, or have a marketing problem that isn’t quite adding up, tell me about it.

Absolute Media

Absolute Media

Montréal, Québec

Montréal, Québec

© 2026

© 2026